LAGOM is a return to basics. Simple, unpretentious, authentic. It is inspired by the spirit of moderation as we prepare to celebrate Haji.  

This collection also brings a new size for teenagers - size 13-14y. A departure from the previous biggest size 12.

Each piece of the collection is 100% cotton, boasting loose and relaxed fit, allowing children to stay busy, yet comfy.

In the spirit of sustainable living, all LAGOM designs are unisex. This means that parents are encouraged to recycle clothing for children, regardless of gender.

This collection's simple, no-frills design make for a quintessentially normcore look. Casual mix and match pieces creates an effortless style.